Fabulous is a metaphor for me. Meaning...

Unapologetic Permission and LIBERATION,  aware that I had the keys to unlock my own prison. A prison I had produced due to being sedated in following societal demands of living in the status quo. The confusion of not being in alignment and flow to my purpose. So it was not until I AWAKEN to my own POWER to be the woman I deeply desire to be where I get to have it all... the business, the money, the body, the lifestyle; the relationships, EVERYTHING...

When you BECOME a woman who is feminine and powerful who sees herself and the world a certain way, then NOTHING can stop you and you truly have the POWER to CREATE anything.

i am the fabulous Dorris 1.0 (1)

What is the

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This is a conversation about POWER and giving yourself unapologetic permission to create your fabulous life.

What is the Purpose of my Life? That was the question, I had to ask myself back in 2002.

Deep inside me there was a woman who refused to be kept living the status quo life. Deep inside me I wanted more.

The Fab Factor is BUILDING Women Up empowering women to Don't Be Invisible. Women who are living one dimensional where they have forgotten to expanded to becoming a woman that creates her life from MORE...

.... women taking powerful control of their lives, especially through their finances.

So BEING Fabulous is about being 4 dimensional activating the Fab Factor teaching women how to reclaim being a woman who masters the FAB4 facets of BEING>BODY>BALANCE>BUSINESS.

Who Am I?

Who I choose to be. Simple.

Who I believe I am is a self generated story.

But check this out.

Every moment that you grow you continue to meet the next level, next version of you... Fabulous You.

It why I say: Dare To Be A More Fabulous You.

Trust in a voice inside of me. Trust in a voice inside of you.

The drive to find the power inside and outside of us... nothing will never be driven by more than what we believe is the purpose upon the door that we are knocking.

Dare To Be A More Fabulous You to leap into the void of who I could be and take a stand in that new possibility.

What if the purpose of my life is to be more today than I was yesterday.

During my own evolution I realized something quite profound.

I had to:

Stop lying to myself about where I was. Stop lying to myself about what I wanted. Stop lying to myself about where I want to go.

It was a double edge sword, both the lying of denying my desires for a life that I truly wanted and lying about where I really was.

I was living a SEDATED Life. Crazy thing is I did not even know it until I had the courage to LET IT ALL GO. My discovery of being a self-induced waking coma woman. SHOCKED the shit out of me.

So I say to you:

Stop lying to yourself about where you are.

Stop lying to yourself about what you want.

Stop lying to yourself about where you want to go.

Stop being a one dimensional woman living a life where you are sedated. Sedated from being a wife. Sedated from being a mom. Stuck because you do not know who are you.

This is why we are Helping Women Liberate Their True Self and finally COMMIT maybe for the first time to go in all the way to having...

The business.

The money.

The fame and success.

The body you want.

The relationship you want.

The LIFE you want, you absolutely love who you are BEING, creating the life you deeply desire and fulfilling your dreams now vs. later, which has you being seen and standing out sharing your big message/movement to the world.


So, yes the Fab Factor is about UNAPOLOGETIC

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The Fab Factor is the bridge to open you up... To Become the Woman You Want to Be. Why?

Because you never gave yourself PERMISSION to have it all.

What I was most afraid of was dying and meeting the woman that I could have been had I been willing to go ALL In.

The whole purpose of discovering and owning your own Fab Factor is about...

BECOMING.  BECOMING the version of you who wins.

It's about owning who you are in a way to no longer limit yourself in who you can be. Your permission slip to not settle for a dimmed down version of yourself.

It's about having the courage to be more of who you really are and be brave enough to find your fabulous and then live it in TOTAL ALIGNMENT.

I call it raising your Fab Vibration.

The Fab Factor is rooted in a woman having the courage to give herself permission to Learn To Unlock Incredible Power In Her Self, Business & Life. This is why I had to leave behind my conditioning to be only a corporate girl and think that was the only way for me.

Let me ask you this question... What is the IMPACT but also what is the TRUTH about how you want it all to play out?

There are a lot of women who sit trapped inside of the stories they tell themselves. Stories that hold you back from MORE.

My mission in life is to awaken you from the sedated state with principles of possibilities of being a more fabulous you.

This is why the Fab Factor Academy has been created. A sisterhood of empowered fabulous women to take a look not in a new way of being but a deeper connection of who you are being.

Whatever it is, so long as it’s ALL of what you want and what you’ve always known your life HAD to be about:

I created this for you.... unapologetically.

Now that's a powerful thing.

What is the purpose of power?

Well power can be used to create or destroy. Here at the Fab Factor we talk about power for creation.

This power is expansion.

The purpose of power is to create. We are here for more life. This requires us to challenge the status quo within our own minds.

The truth about your Fab Factor is that it gives you full permission to be you. To be fabulously you!

As I mentioned earlier, I'm the fabulous Dorris Burch, a leading women's empowerment and transformational author, speaker, coach and entrepreneur. When I set out on my entrepreneurial journey, I had already been working on myself for decades. I had accomplished so much, yet, I was still living in a SEDATED State. I was having this experience of the gap between who I was letting myself be and who I really desired to be as a woman for myself and also within my life, business, relationships, wealth creation and creative contributions. I had played by all the rules, doing what was expected of me. The corporate girl stuck in a cubicle who was deeply desiring something more. I felt the call in my soul to work

My personal story is that my mom is a Diva, a queen (that is me with her in the picture here). She loved all things LUXURY. So to say I got it honest is an understatement. But what my mom gave me was a GIFT and now I share it out in the world. My mom wanted me build my confidence so she enrolled me in dancing school where I took ballet, jazz, tap and baton lessons. I did dancing until after my senior year in high school. Besides the dancing, my mom put me in modeling school and my modeling journey began and I continued to model in my twenties. Being apart of these PLATFORMS did help me build my CONFIDENCE and was really setting the stage for the work I now assist other women in OWNING their power and BEING in alignment to their purpose, their destiny, their calling. It also taught me that I was born to PERFORM and be seen, to be the star of the SHOW, a show led COMPLETELY by me on my terms, where I have the power to command, MAGNETIZE my tribe (audience), it is my art and voice. Now I use it to EXPLODE into the world and IMPACT millions, MAKE millions and ENGAGE THE WHOLE WORLD with my powerful life changing Message and Movement…

with women in a deeper way to awaken to their truth. But first, I had to look in the mirror at myself in my own eyes and decide no to the life I was living. When I discovered that the life I had been living was a lie. And the only path to POWER was to destroy the life I currently was living where I was feeling that something was missing and I just could not do it anymore. Pretending to be satisfied with the status quo of working and being a corporate girl in the big glass box on the hamster wheel going in the same place day after day, month after month, year after year for 15 years.

I had to let it go and burn the bridge. That set the stage for me create a life of more, a life that I desired.

To unlock our power, we need to have support.

So, today, I want to validate the deeper knowing you may already be sensing without realizing it: You really can have it all.

This is what we stand for at The Fab Factor. Is allowing and guiding women with a doctrine through a belief system and process so she knows the world is her runway.

That the only power is to create and get to a place of unapologetic permission. This is your invitation to no longer being the woman who is “hiding out, or sabotaging, or not playing ALL in” doing it all alone, working longer hours and not taking care of yourself mind, body & soul. This invitation is about... Be UNAPOLOGETIC about being you …

My educational pursuits are I am in love with fashion and beauty so my undergraduate degree is in fashion merchandising and marketing (I believed in knowing the business side of fashion) the making of a CEO. Since I am a bit curious about people, I went back to further my education so I hold a master's degree in human resources management and a master's degree in public affairs with my focus on government business relations. Elevating my curiosity one more time in leadership of people. My next level of leadership training became with me being a Certified John Maxwell Team Leadership coach, speaker and trainer.

However, my greatest contribution is now teaching women to give themselves permission. This is why I created the Fab Factor Academy became the solution and access point that allows a women to experience immersion of the FAB4 BEING>BODY>BALANCE>BUSINESS to be n alignment & flow with her purpose, her destiny, her calling and shift from not hiding, dimming her brilliance, playing small, and being invisible. But to experiencing being the woman she deeply desires to be. To be a fabulous woman that give herself permission to be take action inspired action to be confident, stylish, fierce and living a fabulous life on her own terms all while sharing her message/movement in the world. Now that is what having The Fab Factor is all about...

My superpower is helping a woman unlock her own Fab Factor….

…So you can become the Woman YOU secretly desire to be!

I know you might be thinking something to the tune of "can I really be a woman that has it all?" ...Let nip this craziness that has you thinking that you can’t have it all, because I now CHOOSE to believe – and live and prove and also share with YOU the new reality which is that being a Fabulous Woman and having it ALL doesn’t make you a BAD person, or a SHALLOW person, or somebody who is value-less … it actually makes you somebody who is standing up for what they believe in.

Being TRUE to yourself.

And realizing also that if you in any way say to yourself that wanting that stuff or wanting to live a first-class lifestyle is WRONG or that you should ‘do first things first’, you’re basically promoting a SCARCITY mindset that says you can’t have it all.

And I for one just won’t put up with that mindset!

It's Time To Discover Your Fab Factor


A Movement of Women.

The birth of a movement not a mastermind.

A movement... not a group of women coming to a seminar,

A movement... not a training class, or videos, or a teleseminar.

A movement of women who are ready to be liberated to find their power and own the hell out of it!


All of this is about how to get a woman to wake up. How to get her to wake up to the power of who she could be? ... is the question

The Fab Factor movement is not about magic pills, blueprints, models, or what you “should” be doing. It’s about what is possible for you, your life, and your success (as YOU define it) by who you are BEING.

While there’s no formula, There is absolutely a SPECIFIC PROCESS


Oh just in case you want to know how we define being FABULOUS...

The world is your runway... Join the movement here, and say yes to having EVERYTHING you ever dreamed of and know you were born for.



Show me your desires.

And I'll show you that you can have it all.

On your terms. All you have to DO?


Finally, a destination that encourages women

to live their most empowered life.